Kohtes & Klewes Dominates German Rankings
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Kohtes & Klewes Dominates German Rankings

Kohtes & Klewes, which broke away from Porter Novelli International last year to start its own strategic counseling network within the Omnicom family, has consolidated its market leadership in Germany, recording fees for 2000 of DM73 million.

Paul Holmes

 

FRANKFURT—Kohtes & Klewes, which broke away from Porter Novelli International last year to start its own strategic counseling network within the Omnicom family, has consolidated its market leadership in Germany, recording fees for 2000 of DM73 million (about $33 million)—almost three times the size of the next largest firm—according to the latest rankings from PR Report and the German Public Relations Association.

Trimedia Communications Deutschland, a subsidiary of Swiss financial communications specialist Trimedia was second with fees of DM20.82 million ($9.5 million), with Weber Shandwick rising from sixth to third with fees of DM19.9 million ($9 million), GCI Hering Schuppener up from seventh to fourth with fees of DM 19.56 million, and BSMG Worldwide down one spot to fifth with fees of DM 19.51 million.

In addition to Weber Shandwick, GCI and BSMG, only one other U.S.-based company made the top 10: Edelman, which was ranked 10th in the market with fees of DM 16.1 million (about $7.3 million). The remainder of the list was dominated by independents, including Haubrok, which specializes in IR and IPO work; Fischer Apelt, a full service firm with its headquarters in Hamburg; ABC Euro RSCG, owned by Havas; and Hunziger Public Relations, which slipped from second to ninth and has been embroiled in controversy for most of the year, following reports that the agency was going to work for Libyan dictator Mu’ammar Qadhafi and then by its connection to an insider trading scandal.
Among other U.S. firms, Hill & Knowlton performed strongly, up from 17th to 12th on the list, but Burson-Marsteller slipped from 11th to 15th, Fleishman-Hillard held steady at 21st, and firms such as Ketchum, Manning Selvage & Lee and Ogilvy Public Relations Worldwide—as well as Porter Novelli, now without K&K, failed to crack the top 30.

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