NORTHFIELD, IL—Michael Mudd has been promoted to executive vice president of global corporate affairs at Kraft Foods as part of a major reorganization designed to give the food giant a more global focus. He will report to the company’s chief executive Roger Deromedi.
Mudd, who also serves as chairman of the International Food Information Council, had been senior vice president of corporate affairs for Kraft Foods North America since 2000. He has spent 20 years with Kraft, joining the company as a speechwriter in 1984.
The restructuring came just three weeks after Deromedi was named chief executive, and included the creation of a new global marketing and new product development group led by former co-CEO Betsy Holden. The moves are designed to give Kraft a more unified global strategy rather than a country-by-country focus.
“The most important opportunities and pressing challenges we face today and going forward demand that we become a more unified, global company,” says Deromedi. “But in becoming more global, we must keep and strengthen the local expertise that has built our success. By moving quickly to create Kraft’s new global ‘One Company’ structure, we can immediately begin to capture the ‘best of global and best of local’ and act with greater focus and speed than ever before.”
Mudd is responsible for issues management, media relations, marketing communications, internal communications, and corporate contributions worldwide, as well as the company’s corporate responsibility activities. He will build on his recent experience, which includes playing a major role in the food industry’s efforts to encourage healthy lifestyles in response to the growing obesity problem of obesity in America and positioning Kraft as a leading corporate sponsor of anti-hunger programs in the U.S.