STOCKHOLM—Nordic public relations giant Kreab Group has joined forces with Omnicom-owned corporate and financial public relations specialist Gavin Anderson & Company to create a specialist firm, Kreab Gavin Anderson, with more than 350 professionals around the world providing corporate and financial communications and public affairs counsel to approximately 500 clients.
With revenues in excess of €25 million, up by about 10 percent last year, Kreab is one of the giants of the European public relations scene, ranking among the top 30 public relations firms in the world according to The Holmes Report 250 and the second largest independent consultancy in Europe. Founded in Sweden in 1970, Kreab formed a Brussels office 14 years ago, and followed with offices in Copenhagen, Helsinki, Oslo and London, New York, Washington, D.C., Beijing and more recently Berlin, Paris, and Istanbul.
As part of Omnicom, Gavin Anderson & Company does not disclose its revenue, but has a global network that includes seven offices in Europe, three in North America, 10 in the Asia-Pacific region and three in the Middle East. It has been expanding its capabilities in recent months, with new offices in Saudi Arabia and an alliance in the Portuguese market.
The new venture will be jointly owned by Kreab parent Magnora AB and Omnicom. Magnora and Kreab chairman Peje Emilsson will serve as executive chairman of Kreab Gavin Anderson, while Gavin Anderson chairman and CEO Richard Constant, based in London, will serve as president and CEO of the new firm. Charlotte Erkhammer, president and CEO of Kreab, will become executive vice president and deputy CEO, and Gene Golembeski, CFO of Gavin Anderson, will have the same title in the new company.
Constant and Emilsson say the rationale for the merger is that “Gavin Anderson and Kreab strengthen each other in the financial and corporate communications and public affairs practices and round out each firm’s geographical expansion goals. Providing expertise across these practice areas in the world’s major financial and political centers is increasing important to clients confronting evolving government and market regulatory regimes across the world.”
According to Erkhammer: “This is a merger of equals… We know each other well. We have similar values and cultures… We will continue to have the backing of our long-term shareholders. We will benefit from the commitment of Magnora, a major privately-held group with over 40 years of experience in the indust5ry; the reach and strength of Omnicom, a global leader in advertising and marketing communications; and the direct involvement of key employees through the partnership.”