THOMASVILLE, GA—Flowers Foods, a producer and marketer of packaged bakery foods for retail and foodservice customers, has named Mary Krier vice president of communications and corporate responsibility and D. Keith Hancock managing director of communications. The move expands the company's communications staff and creates a corporate responsibility function that will further advance Flowers' efforts in such areas as sustainability, diversity, and community involvement.
Krier, who has been serving as vice president of communications since 2004, will continue to manage a number of communications functions, including crisis response, media relations, Web sites, and corporate public relations efforts. However, her primary duties will involve developing and implementing a corporate responsibility program for Flowers.
Hancock joins Flowers Foods in the newly created post of managing director of communications. Hancock will direct the company's internal communications programs and will provide day-to-day communications support to corporate departments and bakery and sales subsidiaries. He also will support investor relations and corporate responsibility communication efforts.
Hancock comes to Flowers from UC/Synergetic, a national engineering firm located in Charlotte, N.C., where he served as senior director of marketing and communications since 2008. Prior to that, he held senior communications positions with Bank of America, also in Charlotte, and with FirstEnergy Corp. in Akron, Ohio.