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Kronos Calls In Octopus For UK Comms Brief
Holmes Report
Holmes Report
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Kronos Calls In Octopus For UK Comms Brief

US workforce management player Kronos has brought in Octopus Group to boost its business profile in the UK.

Holmes Report

LONDON—US company Kronos has brought in Octopus Group to boost the perceived value of workforce management solutions in the UK.

Kronos selected Octopus following a three-way pitch. The agency will aim to position workforce management as both a strategic business investment - which delivers ROI to management and enables better deployment of staff - and an indispensable tool that allows employees to plan, manage and structure their working lives.

Kronos, which develops a range of software solutions for time and attendance, scheduling, payroll and labour analytics, competes with such companies as Oracle and SAP, and has carved out a successful niche since launching in 1977. 

Octopus Group director Laura Slade said that Kronos is keen to develop "content-driven programmes which drive value throughout the organisation, across marketing and PR."

Once publicly-traded, Kronos is now owned by private equity firms Hellman & Friedman and JMI Equity. 

Separately, application performance company Riverbed Technology has handed UK PR duties to Octopus Communications, along with a pan-EMEA coordination role across numerous markets.

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