PURCHASE, NY—Elizabeth Krupnick, veteran of senior public relations positions at Aetna and Prudential, has joined MasterCard International as senior vice president of global communications. In her new role, she will be responsible for all communications functions, including corporate media relations, product and marketing public relations, executive communications, employee communications, corporate philanthropy and consumer affairs.
Krupnick replaces David Ruth, who left as senior VP of global communications earlier this year. She will report to Michael Michl, executive vice president of central resources.
Krupnick joins MasterCard from Bcom3 Group, the parent of Manning Selvage & Lee, where she was executive vice president, worldwide communications, responsible for global corporate branding and reputation management, investor relations, public relations, media relations and other communications to support marketing and new business efforts.
She began her public relations career at Aetna in 1984, rising to become senior vice president of corporate affairs before leaving to become chief communications officer at Prudential Insurance. After a brief stint on the agency side at international investor relations firm Dewe Rogerson, she was senior vice president of corporate communications at New York Life Insurance before joining Bcom3.
With approximately 25,000 MasterCard, Cirrus and Maestro members worldwide, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories.