CHICAGO—Kurman Communications, a Chicago-based boutique public relations and marketing agency, has entered the event planning business with the launch of Chicago Event Resources by Kurman Communications. The new division will serve as a single source for planning special events, representing a number of venues and restaurants to help them merchandise their spaces, while seeking to make the party planning process much easier for private and corporate event clients.
Heading Chicago Event Resources is Wally Vincenty, who has worked at restaurants such as the Tribeca Grill in New York, Yucca in Miami and Café Ba-Ba Reeba in Chicago, also has a background in marketing, promotions, and advertising.
For restaurateurs and venue owners, CER will offer management and marketing programs, such as front of the house or back of the house training and systems or programs and events to build traffic. “The goal of CER is to help a wide range of venues deal with any number of issues that impact their event business, which is a key profit component for most restaurants,” says Vincenty. “The challenge for most restaurants is that they cannot afford to staff a direct sales function. The result is that the private event space, all too often, goes un-booked.”