NEW YORK—Aaron Kwittken, who stepped down as chief executive of Euro RSCG Magnet in November of last year, has launched Kwittken & Company and independent public relations and marketing services firm that will focus initially in three key areas: corporate reputation marketing; pop or buzz marketing, and executive communications training.
According to Kwittken, the firm will “partner with leading and emerging companies to serve their unmet marketing, PR and communications needs. Kwittken & Company is the fruition of my longstanding desire to conceive and create an ‘intelligent communications agency’ rooted in seven non-negotiable principles.”
Those principles are: family/life balance obligations always come first; client relationships should be lifelong partnerships; we will work with clients that appreciate, respect and value our work; creativity is a renewable resource; our people are our greatest asset; our reputation is based solely on the exceptional results we produce for our clients each and every day; and “intelligence” is what makes us different—in the way we think, counsel, act and measure expected outcomes.
Kwittken will serve as chief executive and managing partner of the new firm. Before joining Euro RSCG Worldwide in 2001, Kwittken was managing director for VennWorks, a private equity firm based in New York and London. Earlier, he was executive vice president and general manager of the New York headquarters office of GCI Group and a senior vice president in Fleishman-Hillard’s information technology practice.
Joining Kwittken as president and partner of the new firm is Jason Schlossberg, a seven-year veteran of Euro RSCG Magnet (and Middleberg & Associates, which was merged into Magnet) who founded the firm’s health and human capital practice and its PopWorx group, which focused on non-traditional PR programming. Earlier in his career, he worked at Ruder Finn.
Kwittken and Schlossberg will lead a team of eight people at the new firm.