NEW YORK—Kwittken & Company, the New York public relations firm acquired earlier this year by MDC Partners subsidiary kbs+p, has opened its first office outside of the United States, in London, to serve as the agency's European headquarters.
Caleb Hulme-Moir, the former head of corporate communications for Cass Business School, London, has been named managing director. While at Cass, Hulme-Moir put in place a communications strategy that enabled the school to go from virtually no media profile in 2004 to being the second most quoted business school in the United Kingdom.
Kwittken founder and chief executive Aaron Kwittken says the creation of a European base of operations was necessary to meet the increasing demand of many of the agency's current clients to broaden its thought leadership and reputation management programming beyond the United States to include Europe and Asia. The U.K.-based team members will be fully integrated into a number of Kwittken's account teams, most specifically in the areas of financial services and healthcare.
In addition to supporting the European communications needs of Kwittken's current client base, Hulme-Moir will also be charged with growing the office's presence within the UK and European markets.