NEW YORK—Euro RSCG Worldwide has named Aaron Kwittken as chief executive officer of Euro RSCG Magnet, its leading U.S. public relations firm.
Kwittken succeeds David Kratz who has served as chief executive officer of Euro RSCG Magnet since the integration of Euro RSCG Middleberg and Magnet Communications in 2004. According to a Euro RSCG press release, Kratz “will pursue new personal business ventures.”
Says Kratz, “When I sold my company to Havas in 2000, I agreed to stay on through the period of the earnout. During that time, we built an important new brand, acquired or integrated nine other companies into Magnet, and greatly expanded our offering and resources. It’s been a wonderful experience, far beyond what I ever imagined when I started my own agency 18 year ago. I’m very proud of where the company is today. Now that the earnout period is ending, I’m looking forward to starting the next chapter in my career.”
For Magnet, this is the latest in a series of leadership changes since the firm was created in 2000 by the merger of Creamer Dickson Basford and New York consumer boutique Kratz & Jensen. Kratz took over as CEO from CDB’s Darryl Salerno in 2001, and retained the title after Magnet merged with Middleberg earlier this year in a deal that brought Kwittken to the firm as president and chief operating officer.
According to Jim Heekin, chairman and chief executive officer of Euro RSCG Worldwide, “Aaron Kwittken has the creativity, vision and dynamism to take Euro RSCG Magnet to the next level of success for its blue-chip clients and continue its growth momentum.”
Kwittken joined the Euro RSCG network in 2001 as president of Euro RSCG Middleberg, where he managed the firm’s day-to-day operations. Earlier, he served as managing director at VennWorks, a private equity firm, was managing director of the New York office of GCI Group and was senior vice president at Fleishman Hillard.
Says Kwittken, “Now more than ever, companies recognize the strategic importance of communications partners who can deliver creative, integrated ideas that have the power to transform their business and drive its profitable growth.”