LOS ANGELES—Aaron Curtiss, formerly director of innovation at the Los Angeles Times, has joined the Los Angeles office of Sitrick And Company, a specialist in corporate, financial, transactional and crisis communications.
“Aaron’s knowledge of both traditional and digital media is a good complement to the deep strength and experience of our team,” says Michael Sitrick, the firm’s chairman and chief executive officer. “In addition to his work as a reporter, editor and opinion writer, Aaron has led successful large-scale change initiatives—experiences that will benefit clients undergoing changes of their own.”
Curtiss is the latest Times journalist to join Sitrick, and joins former reporters and editors from The New York Times, The Wall Street Journal, Bloomberg News and the Orange County Register. He comes to Sitrick after 20 years at the Times, where he was director of innovation, leading the paper’s transition to web-first publishing and developing editorial strategies to adapt to structural changes in the media business. Prior to that, he was the paper’s technology editor, launched a weekly personal technology section, wrote editorials and spent two years implementing new strategies in preprinted advertising.