LOS ANGELES – Lagrant Communications, an integrated marketing communications firm targeting multicultural audiences, has added eight new accounts. The new clients include: Tylenol, Harley-Davidson, Tyco International, the California Science Center, American Civic Liberties Union, American Cancer Society, City of Los Angeles Police Department and the Help America Vote Act project.
For Tylenol, Lagrant will manage media relations and community outreach targeting the Hispanic Consumer Markets to increase brand awareness. Harley-Davidson has retained the firm to handle media relations to increase awareness about its Harley-Davidson and Buell motorcycles parts and accessories, MotorClothes and general merchandise within the African American Consumer Market.
Tyco International has hired Lagrant Communications to increase awareness for Tyco’s recently appointed African American executives and to garner coverage about Tyco’s diverse workforce. And the City of Los Angeles Police Department has hired Lagrant Communications to produce and implement a media relations campaign to raise awareness about LAPD recruitment within African American community.