NEWPORT BEACH, CA—Linda Landers, a managing partner with PainePR, has launched her own firm, Girlpower, a boutique marketing and communications firm that will specialize in helping clients tap the $5 trillion women’s market by building stronger brand relationships with women at their various life stages.
“As a baby boomer, mother and working professional, I understand that ‘one size doesn’t fit all’ when marketing to women,” Landers says. “I’m not the typical empty-nest baby boomer, and there are millions more women who are not living their lives in the traditional linear fashion of previous generations. It’s important that marketers are aware of a woman’s life stage as well as her biological age in order to position their product in a meaningful way.
“Our goal at Girlpower is to provide clients with insights and strategies that will help them get women to experience and remain loyal to their brands.”
The new consultancy will provide a broad spectrum of PR and marketing communications services, including strategic planning and brand positioning, influencer marketing, new product launches, marketing-to-women counsel, media relations, media and presentation training, special events and promotions, Web site audits/content development, strategic alliances, and marketing collateral.
Landers has spent the past 15 years at PainePR’s corporate headquarters in Irvine, Cal., where she co-chaired the agency’s women’s practice and developed award-winning programs for clikents including several Procter & Gamble brands as well as Hilton Hotels, Hoover, United Airlines, BabyFirstTV, American Suzuki Motor Corporation, Polaroid, Kashi, Miller Brewing, Taco Bell and Buena Vista Television. Prior to joining PainePR, Linda worked at Burson-Marsteller.