NEW YORK—Lanier Worldwide, a subsidiary of Ricoh Corporation that makes digital copiers and printers and offers outsourcing services, has selected Peppercom as its agency of record. Peppercom, which also represents parent company Ricoh, will work with Lanier to better establish the company as a leader in document management solutions.
Led by partner and senior director Ted Birkhahn, the Peppercom team will leverage Lanier’s existing position in the market to emphasize the company’s thought leadership. The firm will also educate mainstream business media on Lanier’s advanced document management solutions.
“We were truly impressed with Peppercom’s extensive experience in the business technology arena, not to mention the outstanding work it has done with Ricoh Corporation,” said Lanier corporate communications manager Kristin Baily.