NEW YORK—Larry Rand has been named president and chief executive officer of Publicis-owned corporate and financial communications specialist Kekst and Company. Founder Gershon Kekst says that while he plans to “step away from the daily management of the firm,” he will remain active in a newly-created role as executive chairman, continuing to work closely with clients and mentoring employees.
Kekst says that under Rand’s management, the firm will continue to focus three important and fundamental objectives: ensuring the highest quality of work and professional service on behalf of clients; building on the firm’s brand and competitive positioning; and laying the groundwork for growth and setting the stage for future firm leadership and management and career opportunities for professionals.
Adds Rand: “As part of our initiatives, we will be developing and expanding the firm’s special niche areas of expertise that go beyond our historic core strengths in M&A, crisis management, investor relations and media relations.”
Rand will form two new committees to assist with the management of the firm: an executive committee consisting for Jim Fingeroth, Jeffrey Taufield and Tom Davies, responsible for setting policies and procedures, including strategic decisions on growth and expansion, new business development, approval of compensation and interaction with the leadership of the MS+L Group and Publicis; and an operations committee including Eric Berman, Todd Fogarty, Michael Freitag, Ruth Pachman, and Lissa Perlman, responsible for the daily operations of the firm, including human resources, resource allocation, quality control, and making recommendations on compensation based upon individual performance. Rand will serve on both committees.
Prior to the founding of Kekst and Company in 1971, Rand was a senior executive at the firm then known as Ruder & Finn. He also served with the Central Intelligence Agency in Washington, D.C., and has taught history at New York University and Brooklyn College of the City University of New York.