PARIS—Jérôme Lascombe, founding director of French agency Hopscotch and member of the board of the Public Système Hopscotch group, is leaving the company. The Public Système Hopscotch group will continue under the leadership of Frédéric Bedin, chairman of the executive board, and Benoit Désveaux and Pierre-Franck Moley, members of the executive board.
Nathalie Bernard, co-founder and managing director of Hopscotch, will lead the agency with the support of the management team members Jean-Paul Adnet, Cécile Granat, Eric Fourmental and Pascale Boissier, after a period during which Lascombe had gradually handed over day-to-day leadership of the agency.
Hopscotch is one of the top three public relations firms in France and top 20 agencies in the world, according to the World PR Report.
Bernard has spent her career in the PR agency business. After six years with Trimedia group, she joined GCI—now Cohn & Wolfe—in 1992, and was an associate director during the time that Lascombe led that agency. In 2000, she was a co-founder of Hopscotch, becoming the agency’s managing director.
“I decided to go back to creating businesses and to devote more time to leading Lascorp, my technology and media investment company,” says Lascombe, who will remain a shareholder of Public Système Hopscotch.