EMERYVILLE, CA—LaunchSquad, a San Francisco-based public relations firm serving growth technology companies, has formed a strategic relationship with TurnHere, a leading Internet video studio, to offer online video capabilities to LaunchSquad clients.
TurnHere, which has been a LaunchSquad client since April of last year, currently produces videos for companies in a wide range of industries. The company will work with LaunchSquad to highlight growth stage technology companies with unique stories to tell, creating videos for a variety of client needs including corporate profiles, marketing initiatives, sales and business development opportunities and corporate training.
“artnering with LaunchSquad provides us with access to some of the most innovative emerging technology firms today—companies that understand how powerful online video can be as a marketing medium,” said Bradley Inman, founder and CEO of TurnHere. “Together, we can use online video to capture the spirit and essence of these businesses by telling an engaging story that chronicles their milestones and challenges as their brands mature.”
LaunchSquad will begin integrating online video into press releases, product launches, pitches and other campaigns, says partner and co-founder Jesse Odell. “PR practitioners must continuously think of new ways to engage the media and online video has emerged as a compelling vehicle to communicate our clients’ stories to the world. Partnering with TurnHere will also allow us to be more creative in the PR programs we recommend to clients and provide an additional resource for them to use in their own marketing efforts.”