NEW YORK—Burson-Marsteller has appointed Laura Hall as the global consumer Ford business lead and managing director in the US consumer and brand marketing practice. Hall brings more than 20 years of experience working with clients including Kellogg’s, Yahoo!, The Walt Disney Company, Hertz and many key Procter & Gamble brands.
Most recently, Hall was senior vice president and global account director in at MSLGroup, where she was a member of the executive leadership team and served a leadership role on several key accounts including Kellogg’s, Moet-Hennessy and Keurig.
Earlier, Hall was a managing partner at PainePR, responsible for leading a portion of the agency’s P&G portfolio, including P&G Pet Care and P&G Professional, and also oversaw the agency’s social engagement practice group.
She has also held a variety of leadership roles at major agencies such as Fleishman-Hillard, Weber Shandwick, Marina Maher Communications, Hill & Knowlton, Devries Public Relations, and Cone Communications.