WASHINGTON, D.C.—Proof Integrated Communications, the advertising, digital and integrated communications subsidiary of Burson-Marsteller, has appointed Dallas Lawrence as managing director. Lawrence will be based in Washington, D.C., and report to Proof chief executive Jay Leveton. Most recently, he was vice president and global practice chair of social and digital media at Levick Strategic Communications, a crisis communications and public relations firm.
Lawrence has more than 12 years of experience in international, public and private sector leadership developing winning integrated marketing and strategic communications strategies that protect reputations and build brand equity on blogs, websites, social networks and other online and traditional media forums. During his tenure at Levick, Lawrence guided digital strategies for many of the firm’s highest profile clients in the energy, oil and gas, pharmaceutical, consumer products, global financial and defense and aerospace industries.
Previously, he served as vice president for communications and new media for the National Association of Manufacturers and served for more than five years as a trusted member of President Bush’s communications team as director of the office of community relations and public liaison for the Department of Defense under Secretaries Donald Rumsfeld and Robert Gates. He also served as spokesperson and director of regional media outreach for the Coalition Provisional Authority in Baghdad.