CARSON, CA—Leiner Health Products has hired Crystal Wright to head it’s newly created corporate communications department in Washington, D.C. As one of America’s largest manufacturers of store brand vitamins, minerals, supplements and a leading producer of store brand over the counter drugs, Leiner will use public relations to demonstrate its economic value in reducing healthcare costs through disease prevention.
As the FDA accelerates its campaign to switch more prescription drugs to over the counter, Leiner felt the time was ripe to build a D.C. office to better communicate its interests to lawmakers. Using proactive media relations, Wright will lobby Congress to create fairer prescription drug competition by limiting brand name drug companies’ ability to abuse patent protection and keep lower cost generic drugs off the market.
“Disease prevention is the primary focus of today’s health conscious Americans, creating a real opportunity for the personal healthcare companies to educate the public about our products,” says Gale Bensussen, president of Leiner. “Bringing Crystal to Leiner will give us the communications muscle to promote our growing Rx to OTC switch business. Crystal’s knowledge of healthcare policy, her media instincts and most importantly her nose for news make her the best person for the job.”
Prior to joining Leiner, Wright served as vice president of media relations for the National Association of Chain Drug Stores. Previously she worked with Fleishman-Hillard.