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Lenovo CMO Unveils New Brand Plans After Moto Acquisition
Arun Sudhaman
Holmes Report
President/Editor-in-Chief

Lenovo CMO Unveils New Brand Plans After Moto Acquisition

The Chinese tech giant plans to update its positioning and is counting on Motorola making it cool for smartphone consumers.

Arun Sudhaman

Lenovo CMO Unveils New Brand Plans After Moto Acquisition

In an interview with the Holmes Report at the 2015 World Economic Forum in Davos, Lenovo CMO David Roman explains why the brand needs to update its brand positioning, which will be unveiled in a few months time. Roman also explains the value of the company's Motorola Mobility acquisition, particularly when it comes to smartphone consumers in markets like the USA and Brazil.


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