NEW YORK—Burson-Marsteller has made several significant senior management and leadership appointments, including the promotion of Jay Leveton, currently CEO of the firm’s Proof Integrated Communications and a managing director at research operation Penn Schoen Berland to executive vice president, worldwide. He will work closely with senior management and with U.S. CEO Pat Ford to focus on growth in the U.S.
He will also continue to work with and oversee Proof and is also serving as the interim chair of the U.S. brand marketing practice.
Richard Powell, currently chief operating officer, worldwide, will take on the additional role of global corporate practice chair, working with the regional corporate practice heads to continue to build the marketing and growth of B-M’s global corporate business. In the COO role, he manages many aspects of the firm’s global operations with a particular focus on our business outside the U.S.
EMEA CEO Jeremy Galbraith, based in Brussels, will become the new global public affairs practice chair, the firm’s first global practice chair based outside the U.S. Prior to becoming EMEA CEO, he helped build the firm’s operation in Brussels and public affairs network throughout the EU.
The corporate and public affairs practices had previously been led by Josh Gottheimer, who left the firm earlier this year.
Don Baer, currently worldwide vice chair, will also be playing a larger role as chief strategy officer and a member of Burson-Marsteller’s senior management team. He will share in overall worldwide management responsibilities and help to chart the firm’s growth plans. Baer will also lead the expansion of the firm’s global strategy team, a cadre of top senior strategists that already includes former White House advisors vice chair Karen Hughes and senior issues counselor Dana Perino.
CHICAGO—Burson-Marsteller has also namedErica Swerdlow as Midwest market leader and managing director in the firm's brand marketing practice. Swerdlow has worked with national business-to-business and consumer brands including McDonald's, Monster Worldwide, Harman Veolia and Cars.com. She will be based in Chicago, responsible for leading operations in Chicago and expanding Burson-Marsteller's presence and footprint in the Midwest region, and report to U.S. president and CEO Patrick Ford.
For the past 10 years, Swerdlow has worked with Porter Novelli, most recently as executive vice president.