TORONTO—International technology public relations specialist Lewis and Canadian IT PR agency The Communications Group, have formed a reciprocal client servicing pact—called the Gateway Alliance—covering the North American market.
The two high-tech public relations firms aim to create a seamless service standard for clients. The main goal of the Gateway Alliance is to provide PR access into Canada for Lewis clients and into the U.S. for clients of The Communications Group. The agreement outlines expected service standards for mutual clients, transparent billing and eliminates the competitive elements common in internationally coordinated PR campaigns.
“The Gateway Alliance agrees to manage each other’s clients with PR needs in each respective market with the same professional manner they have come to expect from Lewis offices in other parts of the world, or from TCG,” says David Eisenstadt, founding partner of The Communications Group.