LONDON—Technology public relations specialist Lewis PR has formed a partnership with Israel-based agency Allmedia. As a result of the agreement, Allmedia will be the official representative of Lewis PR in Israel and will be able to access th U.K.-based firm’s services worldwide on behalf of its clients. The companies have signed a joint service level agreement for customers and will offer mutual sales support.
Allmedia is a Tel Aviv-based PR firm, providing services to international and local clients in Israel, mainly in the technology space. The company offers a full portfolio of corporate and marketing PR services, and has a diverse range of clients.
According to Andres Wittermann, executive VP EMEA at Lewis, “Recently, we have seen a sharp increase in demand for globally run PR campaigns and Israel is a very interesting market, especially for many of our B2B customers.”
“Israel is well-known for its vigorous technology market, which over the years has produced an enormous number of leading technology start-ups,” says Oren Bason, founder and general manager at Allmedia. “The Israeli market is also known for being an early adopter for new technology, a characteristic that can elevate the attractiveness of Israel as a growing market with significant market potential for technology solutions.”