LONDON— Absolute Software, a leader in computer theft recovery, data protection and secure asset tracking, has appointed Lewis PR as its retained agency in Europe. Lewis will be charged with launching the data protection expert’s products and positioning the company’s experts as thought leaders across Europe.
The campaign will seek to build awareness of the Absolute Software brand, already a household name in North America, across the U.K., France, Germany, Benelux, Norway, Sweden and Denmark. Product launches will be a priority, as well as traditional and new media strategies. Rapid response to security breach stories will be key to the campaign, positioning Absolute Software as a key partner for government, healthcare, education and law enforcement departments.
According to Stephen Midgley, senior director, global marketing at Absolute Software, the firm was selected for its “proactivity and creative approach throughout the process.”