LONDON—Lewis PR has appointed Elizabeth Littlewood, former director of technology, to a new role as Head of UK, reporting into Andres Wittermann, executive vice president of Europe, Middle East and Africa.
Littlewood has developed integrated communications strategies for some of the world’s largest technology brands including Microsoft’s Consumer Division, HP and Lexmark, and advised industry challengers including Moshi Monsters, Kayak and Tableau Software.
Before joining Lewis in 2010, Littlewood was director of technology at Trimedia (now Grayling).
As head of UK, she will oversee the firm’s complete portfolio offering. Currently, this spans both technology and consumer accounts ranging from salesforce.com and HCL to Autoglass and Pret-a-Manger. One of her key responsibilities includes building a scalable account servicing structure that will support the addition of future sector specialisms as the firm continues to grow.
Other responsibilities include leading digital, production and content services teams and productizing new offerings, using breakthrough technology and enabling more genuinely integrated campaigns across all communications channels.