Lexmark Calls EMEA PR Review
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Lexmark Calls EMEA PR Review

Lexmark is reviewing its EMEA PR account, barely a month after extending its regional remit with Lewis PR.

Arun Sudhaman

GENEVA--Lexmark is reviewing its EMEA PR account, barely a month after extending its regional remit with Lewis PR.

The printing and imaging company has contacted several agencies in advance of a formal RFP. According to a copy of the email, Lexmark is seeking to partner with a PR firm “at a European level within 15 countries.”

In mid-June, existing EMEA incumbent Lewis PR revealed that it had extended its remit with Lexmark to include traditional and digital services in Benelux, Hungary, Poland, Portugal, Spain and Sweden.

The email, from Lexmark’s HQ in Geneva, adds that the successful agency “will be in charge of creating and running campaigns”, along with coordination with Lexmark’s regional hubs and EMEA HQ in Geneva.

One source familiar with the business aid the Lexmark’s EMEA PR spend falls in the €1m range.

Lewis won the EMEA mandate in 2006, overseeing a brief that includes B2B, corporate and consumer. Key markets include the UK, Spain, Germany, France, Italy and Scandinavia.

Lewis PR declined to comment, while Lexmark representatives did not respond to request for comment.

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