KUALA LUMPUR—Text 100, a leading global PR consultancy, has promoted David Lian to Asia Pacific social media practice lead. He will be responsible for providing senior consultancy on social media communications to Text 100’s offices and clients throughout the region and developing service offerings in conjunction with Text 100’s global social media leadership team.
Lian, who formerly held the position of ASEAN social media strategist, will split his time between client service delivery, new business development, thought leadership and internal training. He will lead a team of 13 social media specialists across Asia.
Lian is based in Text 100’s Kuala Lumpur office. He will report to Jeremy Woolf, Text 100’s global social media practice lead, who has overseen the agency’s APAC social media practice for several years.