NEW YORK—BET Networks, a leading provider of media and entertainment for African Americans and consumers of Black culture, has named Jeanine Liburd, who most recently served in corporate communications at Viacom, as senior vice president of communications and public affairs, reporting to Debra Lee, chairman and CEO.
The hire coincide with the restructuring of BET Networks’ marketing and communications departments, designed to support a deeper expansion into digital platforms and new business initiatives.
Jeanine Liburd joins BET Networks after seven years with various divisions of Viacom. Most recently, she was the senior vice president of corporate communications, responsible for overseeing media relations initiatives and corporate messages for the company. Earlier, she was vice president of corporate communications at MTV Networks and worked at Robinson Lerer Montgomery, where she helped launch the Oxygen Network.