NEW YORK—Linda Robinson, principal of corporate and financial consulting firm Robinson Lerer & Montgomery, has left the firm she founded 25 years ago to join BlackRock as a senior managing director and the global head of marketing and communications. She has been a board director at the investment firm since 2004.
Robinson founded RLM in 1986 with Walter Montgomery, the firm’s chief executive. The firm was acquired by Young & Rubicam in 2000—it is now part of WPP—and specializes in strategic communications services, working with banks, law firms, universities and nonprofit organizations.
According to BlackRock chief executive Laurence Fink, Robinson will have overall responsibility for enterprise marketing, media relations, internal communications and executive communications, and will work in close partnership with the company’s investor relations, government relations and philanthropy functions. She will serve on the global executive committee and report to Fink.
In addition, Jim Badenhausen, a partner at RLM, will join BlackRock as a managing director and global head of corporate communications, and Craig Brown will join the firm as a director. They will work alongside Bobbie Collins, who coordinates global media relations, and Lance Berg, who leads global internal communications efforts.