DENVER—Linhart Public Relations has hired digital and social media expert Paula Berg. She joins Linhart PR after working as the manager of emerging media for Southwest Airlines, a position she held for three years, leading the airline’s online communication strategy, developing the company’s award-winning blog “Nuts About Southwest” and leveraging social media channels to improve the company’s communications, increase customers and generate revenue.
Before heading Southwest’s emerging media program, Berg held a variety of communications roles at the company. She served as a spokesperson for local and national media in a 26-city region, internal media trainer and executive speechwriter. She also supervised on-location production of Airline!, Southwest’s reality series for the A&E Television Network.
Prior to joining Southwest, Berg was a legislative aide in the Colorado State Senate and an intern in the U.S. Senate, working in the office of former Senator Wayne Allard.
At Linhart PR, Berg will be responsible for building on the firm’s digital and social media capabilities to deliver results for clients.