DENVER—Linhart McClain Finlon Public Relations has been selected by GTC Nutrition, a provider of customized nutrition solutions and science-based ingredients, as its national public relations firm, following an extensive competitive selection process.
LMF will help position and drive demand for GTC Nutrition’s flagship product, NutraFlora short-chain fructooligosaccharides (scFOS) prebiotic fiber. NutraFlora promotes health by supporting the growth of beneficial bacteria, providing benefits including improved calcium absorption. The Denver-based firm will help GTC Nutrition provide public relations support for its customers and will introduce NutraFlora to a broader set of media targets and influencers.
“Linhart McClain Finlon proved it has the ability to help us further develop and position the NutraFlora brand and achieve our marketing objectives,” said Susan Fero, marketing manager for GTC Nutrition. “We wanted a firm that shares our passion for our business, knows how to work with national media and brings a strategic, business-oriented mindset to public relations.”