MADRID—Llorente & Cuenca, the corporate and financial communications firm with offices in Spain, Portugal and Latin America, has acquired 60 percent of Cink, a digital innovation consultancy. The deal is the first since L&C secured investment from French private equity firm MBO Partenaires designed to fund its continued growth.
Cink, based in Spain, provides services covering technology, communication, and consultancy within the digital universe. Its works encompasses the design of digital transformation plans through to the development of prototypes that solve complex innovation challenges. It has a staff of 20 professionals and is headquartered in Barcelona.
Says José Antonio Llorente, founding partner and CEO of Llorente & Cuenca, “The acquisition of Cink—a completely pioneering and cutting-edge company in its sector—will allow us to increase our expertise in innovation consultancy and be able to offer our clients solutions and services for the development of their digital communication strategies that are nowadays essential for any organisation.”
Sergio Cortés, founder and CEO of Cink, joins the shareholders’ AGM of Llorente & Cuenca, and says the acquisition “represents an unrivalled opportunity to boost our international growth, making use of the group’s extensive territorial presence.”
L&C has its own offices in Argentina, Brazil, Colombia, Chile, Ecuador, Spain, United States (Miami), Mexico, Panama, Peru, Portugal and the Dominican Republic.