OAKLAND, CA—Diane Gage Lofgren has been named senior vice president of brand strategy, communications and public relations for Kaiser Foundation Health Plan and Kaiser Foundation Hospitals. She will be responsible for stewardship and oversight of the Kaiser Permanente brand with the company’s key stakeholders and will also oversee the organization’s national communications and external relations functions.
Prior to joining Kaiser Permanente, Lofgren was senior vice president of marketing and communications at Sharp HealthCare, a $1.6 billion nonprofit system serving San Diego County. Earlier, she was vice president of customer and market strategy for Catholic Health Initiatives in Denver and owner of The Gage Group, a full-service public relations and marketing agency.
Lofgren replaces Bernard Tyson, who was named senior vice president, health plan and hospital operations for Kaiser Foundation Health Plan in February.