DALLAS—Susie Lomelino has been named vice president and director of the consumer communications group at Michael A. Burns & Associates. She joined MB&A in July from Sunwest Communications, where she was president of the Sun Public Relations division. Previously, she spent nearly 15 years at Publicis Public Relations and its predecessor, Bloom Public Relations, where she served as president and chief creative officer and later as chairman and chief executive officer.
“Susie adds a new dimension to the services we are able to provide our clients in the consumer products and services industries,” said Michael A. Burns, President and CEO of the agency. “Her experience with major national brands gives us added insight into consumer behavior and strengthens our ability to develop campaigns that will resonate with our clients’ target audiences.”
She has worked on major brands including Baby Fresh Baby Wipes, Trojan condoms, Arrid deodorant, TGI Friday’s restaurants, Nestle Quick, and Thompson’s Water Seal, as well as over-the-counter remedies including Tavist sinus medicine, Theraflu cough and cold medicine and Triaminic children’s cough and cold syrup.