Lore Jins GCI to Strengthen Digital Media Offer
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Lore Jins GCI to Strengthen Digital Media Offer

GCI Group announced has appointed Diane Lore as vice president, digital media. Lore will be responsible for creating media strategies for traditional and digital channels.

Paul Holmes

NEW YORK—GCI Group announced has appointed Diane Lore as vice president, digital media. Lore will be responsible for creating media strategies for traditional and digital channels.  Based in Atlanta, Lore will serve as the senior digital strategist for Darden Restaurants and Lowe’s. She reports to Donna Fleishman, head of the Atlanta office, and Paul Walker, president of GCI Digital Media.

 

Lore joins GCI Group from The Haystack Group, an Atlanta-based firm specializing in health care and marketing to women, where she served as vice president of media strategy. She also was the editor of Momseasychair.com, an award-winning online magazine with a circulation of 20,000 unique visitors, and a digital platform for market research on mothers.

 

Before joining Haystack, Lore was the Sunday Living and features projects editor at the Atlanta Journal Constitution, and also was a medical columnist and reporter at the AJC and at the Akron Beacon Journal.

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