WASHINGTON, D.C.—The American Red Cross has named Roger Lowe, who has nearly 30 years of experience as a reporter and public affairs consultant, as its senior vice president of communications. In his new role, Lowe will focus on expanding the presence of the American Red Cross on the web and through social media channels, where the organization has already developed a reputation for its use of these mediums to distribute public information during times of disaster.
Lowe comes to Red Cross from APCO Worldwide, where as a senior vice president he worked on issues management, media relations, and crisis communications for clients ranging from the U.S. Chamber of Commerce and the Business Roundtable to Catholic Charities USA.
Prior to joining APCO in 2004, Lowe worked four years at Porter Novelli, where he was senior vice president and directed public affairs for the Washington office. Earlier, he spent 21 years as a reporter and bureau chief for Ohio newspapers, including 15 years with The Columbus Dispatch, where he was Washington bureau chief, and also reported on government affairs, legal issues, and politics and wrote a weekly column.