NEW YORK—The Western Red Cedar Lumber Association, a Vancouver-based association representing 19 producers of Western Red Cedar lumber products, has selected Hill & Knowlton to lead all marketing communications efforts. Cees de Jager, marketing consultant for WRCLA, cited “H&K’s expertise in marketing communications and media relations, as well as extensive knowledge in this category.”
Founded in 1954, WRCLA operates throughout the United States and Canada to support its members’ cedar products with information, education and quality standards.
H&K will provide marketing support in multiple offices in the U.S., including Seattle, Portland, San Francisco and New York. The global work will involve H&K offices in Amsterdam, Paris, Tokyo and Sydney.