NEW YORK—GCI Health, a WPP-owned healthcare specialist firm formed when the rest of GCI merged with Cohn & Wolfe, has appointed Wendy Lund as chief executive officer. As CEO, Lund will set a strategic vision, oversee all operations across GCI Health’s global network, and provide senior counsel to key clients.
Lund joins GCI Health from MS&L Worldwide where she was executive vice president, global business and client development, and a member of the global leadership team, and served a leading role in building the global healthcare practice. She also served as CEO of Publicis Consultants PR, a sister agency of MS&L.
During her career, Lund has led pre-approval and launch programs for a variety of high profile drugs and medical devices and has managed programs in healthcare marketing, advocacy development, health and disease awareness and prevention outreach. She also has experience in healthcare crisis communications and has counseled senior executives from corporations, not-for-profits and advocacy groups on reputation management, stakeholder relations, executive leadership and corporate responsibility.
Prior to joining MS&L, Lund was vice president of marketing for Planned Parenthood Federation of America. Additionally, she was vice president of the marketing group at the National League for Nursing.
GCI Health’s leadership team also includes Jill Dosik who will continue in her role as President, reporting to Lund. Lund will report to Donna Imperato, CEO of Cohn & Wolfe Group.