Lutz Meyer Gets Global Role as WSW Restructures Europe
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Lutz Meyer Gets Global Role as WSW Restructures Europe

Weber Shandwick Worldwide is restructuring its European operations and has promoted Lutz Meyer to president of international operations.

Paul Holmes

NEW YORK, February 8—Weber Shandwick Worldwide is restructuring its European operations and has promoted Lutz Meyer to president of international operations. In his new role, Meyer, formerly chief executive officer of Europe for Weber Shandwick, will add management responsibility for the firm’s offices in Asia Pacific and South America.
 
Meyer, who is headquartered in Germany, joined Shandwick International 10 years ago as managing director of the firm’s Bonn office. Two years later he was promoted to chief executive for Germany, and in 1998 he was named head of European operations.
 
Harris Diamond, who was named chief executive at Weber Shandwick following its merger with BSMG Worldwide, hailed Meyer as “an especially effective builder and relationship manager.” He says Meyer is working to change the firm’s revenue mix—currently 70 percent local business and 30 percent international, so it is closer to 50-50.
 
The firm also named several practice leaders in Europe, including Amy Rudgard (consumer); Laurentien van Oranje (corporate); Tim Jackaman (financial communications); Wilf Weeks (public affairs); Karen Winterhalter (healthcare); Suzanne O’Leary and Peter Ross (technology).
 
“These changes in the Asia-Pacific and Europe reflect our commitment to moving our business to an increasingly practice-centric focus,” says Diamond.
 
At the same time, the firm has promoted two country managers to broader regional responsibility. Emma Smith, managing director in Hong Kong, and Andrew Pirie, head of Singapore, were named co-presidents of the Asia Pacific region. Along with Takeo Nishitani, managing director of Weber Shandwick in Japan, they will report directly to Meyer.
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