NEW YORK—Montblanc North America, purveyor of luxury timepieces, writing instruments, jewelry, and leather goods, has selected Rogers & Cowan as its agency of record. Rogers & Cowan will plan and implement ongoing public relations campaigns to reinforce Montblanc’s position as one of the leading worldwide luxury brands and increase awareness for its timepiece and jewelry collections.
Says Jan-Patrick Schmitz, president and CEO of Montblanc North America, “We are very proud of our one hundred year history. Montblanc’s evolution to a luxury brand, the creation of the Montblanc Star Diamond, and the launch of our first fine jewelry line are significant milestones for us. We are excited to partner with Rogers & Cowan, a respected and experienced agency, which will be instrumental in communicating Montblanc’s unique style and elegance, as well as our mission of providing quality, luxury and excellence.”
Rogers & Cowan will work with Montblanc as it prepares for several new product launches and events. The agency will also work closely with Montblanc to attract North American press for international Montblanc activities. Fran Curtis, executive vice president at Rogers & Cowan, will lead the Montblanc North America account out of the agency’s New York office.