Lycamobile Selects Ogilvy in the U.K.
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Lycamobile Selects Ogilvy in the U.K.

International mobile telecoms provider Lycamobile has appointed the Ogilvy Group for the U.K. launch of its pay as you go SIM card and low-cost mobile service in a bid to stir up the international mobile virtual networks market worth an estimated £1 billion per annum in this country alone.

Paul Holmes

LONDON—International mobile telecoms provider Lycamobile has appointed the Ogilvy Group for the

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