M Booth Adds $2.4M in New Business
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M Booth Adds $2.4M in New Business

M Booth & Associates has added new clients worth a combined $2.4 million in annual fees across all practice areas.

Paul Holmes

NEW YORK, January 14—M Booth & Associates has added new clients worth a combined $2.4 million in annual fees across all practice areas.
 
In the food and lifestyles practice, the firm will go to work for United Distillers and Vintners Wines, handling ongoing media relations and special events showcasing the company's portfolio of California wines. It has also added two Unilever Bestfoods brands: I Can't Believe It's Not Butter! for a tongue-in-cheek campaign to reinforce the brand’s position; and Take Control, a margarine-like spread that is proven to lower bad cholesterol, for a  national media campaign.
 
New clients of the firm’s recently-formed travel and lifestyle practice include MGM Mirage Resorts in Las Vegas for trade media and travel industry relations, special events, and media tours; Royal Olympic Cruises; and the Detroit Marriott Renaissance Center.
 
In the healthcare arena, Peptor has engaged the firm to raise visibility of the biopharmaceutical company, which is engaged in the discovery and development of breakthrough drugs to cure autoimmune diseases, and Fujirebio has tapped the firm to handle breaking news for the tumor marker products in the United States and globally.
 
Finally, M Booth’s public affairs group has added the International Center for Alcohol Policies and will manage a global campaign to raise visibility and understanding for the alcohol policy think-tank.
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