NEW YORK—Maidenform, an international marketer and manufacturer of branded intimate apparel, has appointed M Booth & Associates as its public relations agency of record. The firm’s fashion and retail group will provide integrated public relations support to launch a new collection of intimate apparel in 2005.
The integrated campaign will include grassroots marketing, and retail support and media and influencer outreach directed at the fashion gatekeepers. Richard Goldblatt, director of the consumer practice, and Julie Masow, vice president, will lead the Maidenform team.
”We selected M Booth for its branding expertise, consumer insights and fashion and retail background,” said Liz Morris, vice president of marketing and advertising at Maidenform. “M Booth demonstrates a keen understanding of how to position our brand in today’s retail marketplace.”
Maidenform’s primary brands include: Maidenform, Lilyette, Flexees, Sweet Nothings, Self Expressions, Rendezvous, and Subtract