NEW YORK—M Booth & Associates has been named U. S. public relations agency of record for Branding Greenland, a tourism and trade initiative led by members of Greenland’s public and private sectors. The agency is charged with implementing a comprehensive program aimed at developing tourism, export promotion and new business investment.
“M Booth & Associates developed the strategic brand platform and created programming best suited to communicating Greenland’s assets within the U.S. market,” says Greenlandic Minister of Finance and Foreign Affairs Aleqa Hammond. “The agency’s understanding of our destination’s positioning, combined with their depth of experience in tourism marketing and brand development confirmed that it is the right partner for us.”
The Greenland account will be managed by Joan Bloom and Joan Brower, senior vice-presidents and co-directors of the firm’s travel and lifestyle practice, with Andrew Rossi, account supervisor, leading the account team.