NEW YORK—M Booth & Associates has been named U. S. public relations agency for VisitDenmark, the official tourism organization of Denmark. The agency’s first initiative is a campaign to promote city vacations in Copenhagen, emphasizing the city’s thriving contemporary art scene, opera and ballet, fashion and design, award-winning chefs and pulsating nightlife.
“M Booth & Associates created programming most apt to communicate Denmark’s offerings to target audiences in the U.S. market,” says Susanne Nordenbaek, director of North America for VisitDenmark. “The agency’s understanding of our destination’s positioning, coupled with its depth of experience in tourism marketing and brand development confirmed that M Booth is the best partner for our organization. There are many aspects of Denmark that are not familiar to U.S. travelers, and we look forward to working with M Booth to raise awareness of our destination’s variety of offerings.”
The VisitDenmark account will be managed by Joan Bloom and