Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
M Booth has hired Ketchum senior partner Dale Bornstein to lead the agency as founding CEO Margi Booth moves into a chairman role.
Aarti Shah 12 Sep 2013 // 12:30PM GMT
NEW YORK — M Booth has hired Ketchum senior partner Dale Bornstein to lead the agency as founding CEO Margi Booth moves into a chairman role.
Booth founded the firm 28 years ago that today is about 100 people and $17 million in revenues with clients that include American Express, Unilever, GE and Google. In 2009, holding company Next 15 acquired M Booth.
Bornstein -- a 27 year Ketchum veteran -- was tapped to lead the firm, in part, for her experience as Ketchum’s director of global practices and her work in developing the firm’s Mindfire program for crowdsourcing ideas from college students. She also has management responsibility for Ketchum’s sports and entertainment practice.
“We’re a mid-sized firm and she’s coming from a big agency -- so there’s a lot we can learn there,” Booth said. “We also want to become more global.”
Meanwhile, Booth plans to play “a hands-on” chairman role working alongside Bornstein on the firm’s strategic direction and with key clients. M Booth managing partner Brad Rodney retired earlier this summer.
“To grow and flourish, there needs to be an infusion of new ideas,” Booth added. Bornstein will join on October 1 and both she, and Booth, will report into Next 15 CEO Tim Dyson.
Bornstein said she was attracted to M Booth’s “unique cutting edge creative” -- noting the decision to leave Ketchum after nearly three decades wasn’t taken lightly.
“It would be presumptuous for me to give you my roadmap and plan today,” Bornstein said. “For the first few weeks, I’ll be doing some fearless listening.”
Aarti Shah 02 Jul 2015
Only 40% of the Influence 100 are active on Twitter — and the most active users tend to be men.
Paul Holmes 28 Jun 2015
A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate cre ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014