NEW YORK—M Booth & Associates has formed its digital marketing expertise into a new service offering called FirstWord Digital, led by vice president and digital expert Josh Rosenberg, who has managed integrated campaigns for some of the firm’s consumer and lifestyle brands. Working across M Booth’s various practice groups, FWD will draw on the agency’s core capabilities in brand building to develop rich, talked-about campaigns in partnership with clients in the consumer, travel, healthcare and business-to-business disciplines.
“FirstWord Digital combines the agency’s strong branding heritage and wealth of marketing expertise to create engaging experiences for consumers. Anchored online, these campaigns live through traditional public relations and promotional elements across multiple channels,” says agency president Margi Booth. “The consolidation of our digital marketing efforts under FirstWord Digital will be most valuable to clients as the need for cross-platform conversations increases.”
FWD will leverage emerging media such as online video, mobile applications, gaming, social networking, search engine optimization, news release optimization, e-mail marketing, blogs, and desktop applications.
“The fragmented communications landscape presents an opportunity for brand marketers to reach audiences in a more targeted, social environment,” says Rosenberg. “Leveraging emerging media, FirstWord Digital starts the dialogue and directly engages specific audiences around a brand message.”
Prior to his new role, Rosenberg served as a vice president in the agency’s consumer and travel and lifestyle practice areas. He joined M Booth in 2001 from the interactive practice of Cone.