NEW YORK—Pirate Brands, manufacturer of all-natural, healthy snacks including the iconic Pirate’s Booty, has named M Booth & Associates agency of record to help build brand awareness and communicate the healthy, fun and delicious Pirate Brands’ product attributes among consumers, nutritionists and media. Programming will include PR strategy, media and registered dietician influencer outreach.
Frani Lieberman, account supervisor, will lead the agency team, reporting to Rich Goldblatt, senior vice president and director of the consumer and Better4You practices at M Booth & Associates.
“We selected M Booth & Associates because of its employees’ deep understanding of the food and nutrition marketplace and ability to create effective strategic programs for “better for you” brands,” says Eric Berniker, vice president of marketing, for Pirate Brands. “The firm’s solid media relationships, built-in nutritionist network and advisory board, which boasts some of the nation’s most influential food, fitness, and dietary experts sealed the deal.”