SAN FRANCISCO—Text 100 Public Relations has been selected by Macrovision Corporation to provide public relations support in the U.S. and strategic markets in Europe. Text 100 will service the account using global hub teams located in San Francisco and London.
Macrovision has tapped Text 100 to help promote its strategic vision, which involves delivering industry-leading advanced solutions to protect, enhance and distribute the digital content of publishers such as movie studios, gaming companies and independent software vendors.
“As our customers evolve their business models to meet the demands of digital content delivery, they need a strategic partner with deep experience in enabling platforms that offer consumers access to the content they want, when and how they want it,” sysd Greg Jorgensen, executive vice president and chief marketing officer, Macrovision. “With Macrovision’s ecosystem of customers in the content, software and consumer electronics hardware industries, we are in a position to drive these new business models. Text 100’s expertise in the enterprise and consumer realm will be a major part of promoting our vision of digital distribution as we continue to integrate new products and expand into emerging markets.”